Esports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the New Year

It's a market that deserves more attention from advertisers

2018 saw a huge increase in gaming and esports, and brands would benefit from investing in it in the new year. Getty Images

Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports. It’s easy to imagine a quasi-Olympic future for esports, with its own Shaun White-level celebrities.

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Jeff Chown is the CEO of entertainment and luxury at The Marketing Arm.