How a Boom in Feature-Length Films Is Transforming Branded Content

Partners and celebrities often play a part in these videos

Estrella Damm's 16-minute feature, "La Vida Nuestra," features Game of Thrones actor Peter Dinklage. Estrella Damm

Branded content is in a transitional period. Whether you’re a brand, agency or marketing consultancy, you’ve no doubt noticed that forming a loyal relationship with an audience is becoming harder than ever before. People no longer consume content, engage with it or trust brands like they used to. As a result, we’ve found ourselves in a sticky situation.

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@navigatevideo Sydney Lucken is the business and marketing executive at Navigate Video.