Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch

We’ll likely see this become a bigger marketing trend

Though it was quite a popular interactive video, Bandersnatch wasn't the first instance of it. Netflix

Whether you follow popular culture or not, Netflix’s latest interactive Black Mirror episode has got marketers and consumers all over the world talking. But what does this new technology mean for branded content?

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@navigatevideo Sydney Lucken is the business and marketing executive at Navigate Video.