Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating

Dante's Lunch: A Short Tail and the "Path to Pixar" series were two ways Disney marketed Coco before its release. Facebook: @PixarCoco

If you Google “how to make your brand stand out,” you’ll find 189 million near-identical results all with seven “sure-fire ways” on how to make your brand the next big thing. However, to find out how to really stand out, brands should look to an industry that is known for doing just that: cinema.

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@navigatevideo Sydney Lucken is the business and marketing executive at Navigate Video.
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