Jennifer Lux

Jennifer Lux

Opinion Contributor
Jennifer Lux is a team lead and marketing strategist for SmartBug Media. She is a marketing and business development professional with 15 years of experience and a passion for data-driven strategy and results.

How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.

How Brands Can Use Psychology to Improve Marketing Techniques

Knowing your audience means understanding their decision-making.