Jennifer Lux

Jennifer Lux

Opinion Contributor
Jennifer Lux is vp of client experience with LyntonWeb, a diamond HubSpot partner.

3 Attributes Children Learn From Their Working Mothers

From observing their parent and also learning how to behave in their absence.

The Psychology Behind Brand Storytelling and Its Effect on Consumers

This oral tradition has been adapted into digital marketing techniques.

How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies

Taking it a step beyond authenticity.

5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials

A fear of missing out impacts all consumers' decisions.

How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.

How Brands Can Use Psychology to Improve Marketing Techniques

Knowing your audience means understanding their decision-making.