Olivia Mannix is the founder, CEO and chairman of the board at Cannabrand.
An Introduction to Psychedelics in Marketing
While there are currently no CPG brands in the psychedelics space, one need only look to cannabis brands for important lessons.
Cannabis Marketing Will Grow by Continuously Educating Consumers
You have to create trust and loyalty for your brand. You get there with transparency.
A Look Into the Evolution of Language in Cannabis Marketing
From slang with racist undertones to more scientific, technical terminology.
Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’
It’s essential to create a strong brand identity.
The Secret to Marketing Marijuana Lies With Cannabis Influencers
While brands can't actively promote through Google, Facebook or Instagram, social media-savvy fans can.