Olivia Mannix Opinion Contributor Olivia Mannix is the founder, CEO and chairman of the board at Cannabrand. Voice Cannabis Marketing Will Grow by Continuously Educating Consumers You have to create trust and loyalty for your brand. You get there with transparency. Voice A Look Into the Evolution of Language in Cannabis Marketing From slang with racist undertones to more scientific, technical terminology. Voice Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’ It’s essential to create a strong brand identity. Digital Storytelling The Secret to Marketing Marijuana Lies With Cannabis Influencers While brands can't actively promote through Google, Facebook or Instagram, social media-savvy fans can.