Jacques Van Niekerk

Jacques Van Niekerk

Opinion Contributor
Jacques van Niekerk is the global CEO of Wunderman Thompson Data, where he is responsible for leveraging his unique experience building global marketing, media and technology businesses to develop and expand the agency’s vision for delivering comprehensive global data platforms, data products, data sciences and data consulting solutions.

If You Build Customer Lifetime Value, They Will Come

Customer lifetime value (CLV) is of critical importance in rationalizing any personalization and segmentation strategy.

4 Principles of GDPR for Brands to Keep in Mind

It isn't such a bad thing, especially for consumer-facing companies.