B2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt Adobe’s Sports Marketing

The chief brand officer matched AI's innovative pace while finding a human message

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Although October 2022 was just a year ago, it feels like an entirely different era for Adobe.

Heather Freeland joined Adobe that month as the company’s chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI. During her second week on the job, Freeland attended the Adobe MAX Creativity Conference and received a glimpse of what the brand and its products would look like going forward.



Create Your Free Account

Registration Includes:

The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.

Join Today

Already a member? Sign in