Women's World Cup Gets a Big Assist From Brands

Visa, Frito-Lay, Adobe, Nike, Roblox and others pile on sponsorships as pay equity issues persist

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At the Women’s World Cup in Australia and New Zealand, the ideal of equal pay for women’s and men’s players remains elusive.

Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide.

Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S. men’s and women’s national teams now pool their World Cup prize money and distribute it evenly to players, with the players at this year’s Women’s World Cup earning

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