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Few CMOs remain at a single organization for very long. But Ann Lewnes, Adobe’s chief marketing officer and executive vice president of corporate strategy and development, is an anomaly. Her tenure spans an astounding 16 years, but will conclude next month when she retires.
In Silicon Valley, Lewnes led Adobe’s marketing organization as it transformed into the globally known digital behemoth it is today. The CMO sold the market on the company’s SaaS model and shifted its media investment into digital channels.