One client-side marketer told the ANA that a media agency agreed to waive it’s fees, so long as the client’s budget went towards principal media.ANA, Adobe Stock


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Want a Leg Up in the Ad Industry? Start in the Restaurant Business 

Voice

A persnickety diner requires patience, tolerance and acceptance of the reality that, after all, they’re paying the bill.

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Fossil Consolidates Global Media With Assembly

Accounts

Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.

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Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters

CMO Moves

Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning in one of 10 categories.

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Adweek Podcast: Nurturing Positive Client Relationships With Wieden+Kennedy

Adweek Podcasts

John "JP" Petty discusses establishing trust and making work that's worth shouting about.

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The Less Obvious Scary Things About Starting an Ad Agency

Voice

If you're going to bootstrap your own thing, you're going to have to learn to live with fear.

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Kentucky Derby Horse or Ad Agency: Volume VII

Adweek Original Video

The ad industry's most important contest is back for its seventh edition.

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New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator

Creative Thinkers

First public project for the new agency features artistic shoes painted with Harlem-grown produce.

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Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue

Alcohol Industry News

The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for the canned cocktail brand but adds a more dynamic element with its buff [...]

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Camaraderie Over Competition: Newbie Ad Agency Founders, Unite

Voice

There is a phenomenon happening among ad agency startups.

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Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

Creative Advertising

The humorous effort goes behind the scenes of modern dairy farming.

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How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR

Accounts

IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Media Agencies

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?

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Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film

Creative Advertising

Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]

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David Yurman Names PHD Global Media Agency of Record

Accounts

The account moves away from mSix&Partners, and includes traditional and digital channels.