How Valerie Davis Led Stagwell's Assembly Through Consolidation to Growth

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Four years of consolidation completely reshaped Stagwell’s media offering, leaving Assembly the group’s only standalone media agency brand.

When Valerie Davis became the shop’s North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture.

That drew Davis to the job. She was a so-called boomerang employee who came back to Stagwell after a stint at IPG Mediabrands.

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This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.