How Valerie Davis Led Stagwell's Assembly Through Consolidation to Growth

Meet ADWEEK's 2024 Media Executive of the Year

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Four years of consolidation completely reshaped Stagwell’s media offering, leaving Assembly the group’s only standalone media agency brand.

When Valerie Davis became the shop’s North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture.

That drew Davis to the job. She was a so-called boomerang employee who came back to Stagwell after a stint at IPG Mediabrands.


Create Your Free Account

Registration Includes:

The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to articles, videos and podcasts.

Join Today

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.