The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.
The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.
Presented by Adweek and SAP
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President and Chief Operating Officer – Rolling Stone
Chairman of Global Advertising and Partnerships – NBCUniversal
President and CEO – Ad Council
Chief Marketing & Communications Officer and President, Healthcare Business – Mastercard
President and CEO – Belvedere Vodka
President and CEO – Ocean Spray
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