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On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year.
Not only did the feel-good “Dreams” video make Nathan an overnight sensation on TikTok, and reintroduce Fleetwood Mac to an entire generation of creatives, but it also reinvigorated a 91-year-old legacy brand in Ocean Spray.
No one could have predicted the significance of this cultural moment or the impact on the fortunes of Ocean Spray’s business, least of all their CEO Tom Hayes.
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