The Elusive Search for the Perfect Forecast

Accuweather's president on the one thing technology cannot conquer ... yet

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company’s reinvention during the digital revolution of the late 90s that he describes as “the perfect storm” of opportunity that both changed the company and his career forever.

As President, Steve is responsible for the enterprise-wide product, techno2logy, research and development, corporate development and strategy, digital media division, content and the AccuWeather® Network.

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