Snap Is Letting Brands Step Into a New Creative Reality With AR

Chief business officer Jeremi Gorman on the importance of blending brand and storytelling with performance

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In 2018, Snap’s stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.

Enter Jeremi Gorman. She joined the company in 2018 as chief business officer and since then, she has helped bring Snap stock from $5 to $79.31 (as of Sept. 23), and the company recently posted its best quarter in four years.

In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Gorman to discuss her incredible career including her time at both Yahoo and Amazon, and how she helped restructure Snap’s sales organization.




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