Business of Marketing

Snap Is Letting Brands Step Into a New Creative Reality With AR

Chief business officer Jeremi Gorman on the importance of blending brand and storytelling with performance

Headshot of Al Mannarino
By Al Mannarino

September 23, 2021

In 2018, Snap’s stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.

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Headshot of Al Mannarino

Al Mannarino

Al Mannarino is the senior producer, Adweek Podcast Network.

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