Shake Shack CMO on the Importance of Combining Emotion and Data to Scale Your Business

Jay Livingston shares how the brand expedited their longterm digital strategy during the pandemic

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.

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@almannarino al.mannarino@adweek.com Al Mannarino is the content director for Inside the Brand at Adweek.
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