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On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard together.
Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.
Michael shares his advice for CMOs who want to expand their credibility and influence in the C-Suite, and the benefits to both HR and marketing when collaboration is optimal. He explained, “CMOs should use their position, influence, and power to really make a difference in the world and in people’s lives. CMOs can really help HR functions think about the future and partner together.”
We also took a moment to hear more about Raja’s book that released today! “Quantum Marketing” is indeed a mind-blowing adventure into the fifth paradigm. Here is how he explained it, but tune in to hear more about how marketing will forever be changed going forward.
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