Opt to Learn Instead of Trying to Sound Smart, Says Bacardí Rum's Global Svp

Ned Duggan advises brand marketers to prioritize humility over hierarchy

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On this week’s episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Ned Duggan, global svp at Bacardí Rum. Over the past 13 years at Bacardí Rum, Duggan has worked in global and North American marketing roles across a number of leading spirits brands including Grey Goose Vodka and Bombay Sapphire Gin.

During the conversation, they discussed what first drew Duggan into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what Bacardí is doing to drive sustainability and their recent foray into the ready-to-drink space.

Learn why Duggan prefers humbleness over hierarchy when creating the ideal and creative work environment, and his thoughts on the importance of storytelling and product innovation. They also discuss Bacardí Rum’s most ambitious campaign in the past 20 years, centering on the first-ever remake of the global hit single “Conga.”

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Throughout Season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng, who is the CEO and founder of Breinify. Keng will provide an inside look at the company’s platform that helps enterprise brands collect data and create personalized digital experiences for their consumers, and how SAP.iO was imperative to their growth.

Interested in joining the SAP.iO Foundries program? Applications are now open for fall 2021 in San Francisco and New York and will focus on supporting b-to-b technology startups across the world with solutions in Energy Innovation, Responsible and Ethical Sourcing, Environmental and Emission Management, Responsible Design and Production, Carbon Tracking and more!