NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

The leaders discuss Ad Council’s National COVID-19 Vaccine education efforts and the shift of brands working more collaboratively

While purpose-driven marketing isn’t a new term in our industry, it’s taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.