Turning Around an Icon: A Conversation with Rolling Stone's President and COO Gus Wenner

Learn how he helped transform the iconic company from a print-based business to a multi-platform content brand

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Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years.

It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn’t be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company to Penske Media Corporation (PMC).

Since joining the company, Wenner has transformed Rolling Stone from a print-based business to a multi-platform content brand.

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