How Harry's Is Taking a New Approach to the Mental Health Crisis

GM Jaime Crespo discusses the next great idea to change the state of mental health in the US

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On this week’s episode of  The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, general manager at DTC shaving brand Harry’s. With almost 20 years of experience, Crespo has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry’s P&L in the U.S. and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for its vision to become a disruptive omnichannel men’s care brand.

During the conversation, Crespo talks about the career path that led him to Harry’s, the brand’s recent $155 million in new funding, how Harry’s leadership is organized, and some of the ways that they work together to drive business transformation. Crespo also discusses Harry’s Open Minds Initiative, which is an open search for the next great idea to change the state of mental health in the U.S. that will see the brand award a $5 million grant to the winning nonprofit to bring the vision to life.

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Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Alaina Piland, CFO at Ivaldi Group, a business intelligence software providing custom digital distribution solutions to strengthen and simplify heavy industry supply chains. Learn how Ivaldi partnered with SAP.iO to provide its customers with more robust insights.

Interested in joining the SAP.iO Foundries program? Applications are now open for fall 2021 in San Francisco and New York and will focus on supporting b-to-b technology startups across the world with solutions in energy innovation; responsible and ethical sourcing; environmental and emission management; responsible design and production; carbon tracking and more.