The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.

The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.

Presented by Adweek and SAP

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