A deep-dive into how CMOs work collaboratively with their C-suite partners to drive business transformation.The Business of Marketing
The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.
The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.
Presented by Adweek and SAP
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Gus Wenner
President and Chief Operating Officer – Rolling Stone
Linda Yaccarino
Chairman of Global Advertising and Partnerships – NBCUniversal
Lisa Sherman
President and CEO – Ad Council
Rodney Williams
President and CEO – Belvedere Vodka
Tom Hayes
President and CEO – Ocean Spray
