How Belvedere's President Leads With Vulnerability, Empathy and Inclusion

Rodney Williams discusses the importance of brand storytelling and building inclusive corporations

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While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade.

“We’ve been working on sustainability since 2012 and in a pretty serious way, but we didn’t really talk about it before. It was something that we did,” says Rodney Williams, President and CEO of Belvedere Vodka.

“We reduced CO2 emissions from 2012 to 2017 by 42% and we were the first distillery to win a green energy grant in 2018 from the EU, that information before the pandemic was kind of great for people who wanted to nerd out and sustainability.

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