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Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners?
Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and…businesses.
In this clip, Kevin Hochman talks about why CMOs should look to the business of marketing to truly understand their customers, walk on their shoes and deliver on it to drive the agenda of the business and one day be president of the company. And Nuno Teles resurfaces his phrase of “CMOs as Lighthouses,” mentioning how CMOs should go beyond marketing to bring the company into a positive mindset, highlighting the importance of having agility and resilience in your team for all others to see that there’s hope and a way to grow.
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