Milwaukee Bucks' President and CMO on Taking a Stand and Innovating Virtual Experiences

The NBA franchise leaders discuss how collaboration across the C-Suite has helped bring them closer to their fans

During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of playing Game 5 in their series with the Orlando Magic.