The Wall Street Journal Continues to Scale Its Subscription Business

Suzi Watford on the ever-evolving newspaper business and creating a stronger Dow Jones ecosystem

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For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.

After spending close to seven years working at News U.K. with roles in partnerships, sales and marketing, Watford joined The Wall Street Journal as CMO back in 2014. In April, she added evp, consumer to her title, a newly created role charged with creating a stronger Dow Jones “ecosystem” to foster, upsell, cross-sell and bundle opportunities within their existing portfolio in addition to building a Dow Jones platform complete with new products and services. Last week, WSJ announced that Watford would be leaving the organization.

On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Watford to discuss her career journey in the world of news, the ever-evolving newspaper business, The Wall Street Journals’ strategic pivot toward digital and how she is working collaboratively within the organization to grow Dow Jones’ digital subscription businesses.

They also talked about the brand’s commitment to advancing news literacy and the launch of “Trust Your Decisions,” a new brand platform and campaign designed to reinforce the Journal’s position as the definitive source of truth for decision-makers.

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