Why Brands Are In It for the Long Haul When Picking Influencers
As consumers beg for authenticity, influencers and brands are altering their relationship with each other.
How Ecommerce Is Putting a Fresh Spin on the Natural Deodorant Category
That scent wafting in the air? It's au naturale.
DivaCup Is Surfing the Crimson Wave From Taboo to Trendy
The reusable menstrual product is finally mainstream as consumers seek sustainable alternatives.
Black Women Influencers Were Being Left Out, so This Marketer Built an Agency for Them
How the founder and CEO of Black Girl Digital made her personal passion into her professional purpose.
Brands Are Turning to Realistic-Sounding AI Voices for Ads and Content
Machine learning has ushered in a revolution around synthetic voice.
The World’s Titanic-Sized Electronic Waste Problem Is Only Getting Bigger
That stash of old iPhones in your desk drawer is only the tip of the iceberg.
Infographic: How Willing Are People to Use QR Codes?
Coinbase's Super Bowl ad worked. But do people like—or trust—QR codes?
Can Advertising Avoid Becoming Climate Enemy No. 2?
Marketers are increasingly under scrutiny for their work’s impact on climate change, and rightfully so.
Adweek’s 12 Sustainability Stars Are Making Meaningful Strides Toward a Livable Planet
Our 2022 honorees provide businesses a blueprint for transformative change.
Our Climate Reality Demands Radical Action From Brands, Not Meager Promises
Adweek's 2022 Sustainability Stars aim to chart a path forward for their industries in the face of climate change.