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Why Brands Are In It for the Long Haul When Picking Influencers

Influencers & Creators

As consumers beg for authenticity, influencers and brands are altering their relationship with each other.

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DivaCup Is Surfing the Crimson Wave From Taboo to Trendy

Perspective

The reusable menstrual product is finally mainstream as consumers seek sustainable alternatives.

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Black Women Influencers Were Being Left Out, so This Marketer Built an Agency for Them

Leadership & Talent

How the founder and CEO of Black Girl Digital made her personal passion into her professional purpose.

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Brands Are Turning to Realistic-Sounding AI Voices for Ads and Content

Artificial Intelligence

Machine learning has ushered in a revolution around synthetic voice.

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The World’s Titanic-Sized Electronic Waste Problem Is Only Getting Bigger

Sustainability

That stash of old iPhones in your desk drawer is only the tip of the iceberg.

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Infographic: How Willing Are People to Use QR Codes?

Data Points

Coinbase's Super Bowl ad worked. But do people like—or trust—QR codes?

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Can Advertising Avoid Becoming Climate Enemy No. 2?

Voice

Marketers are increasingly under scrutiny for their work’s impact on climate change, and rightfully so.

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Adweek’s 12 Sustainability Stars Are Making Meaningful Strides Toward a Livable Planet

Sustainability

Our 2022 honorees provide businesses a blueprint for transformative change.

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Our Climate Reality Demands Radical Action From Brands, Not Meager Promises

Sustainability

Adweek's 2022 Sustainability Stars aim to chart a path forward for their industries in the face of climate change.