Our Climate Reality Demands Radical Action From Brands, Not Meager Promises

Adweek's 2022 Sustainability Stars aim to chart a path forward for their industries at a dire time for the planet

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Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change.

Consumers endure a daily onslaught of advertisements arguing that simply buying a certain product could mean the difference between a planet devastated by climate change and a lush, thriving ecosystem. But overconsumption and constant growth are incompatible with the kinds of changes it will take to fully address climate change.



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This story first appeared in the April 4, 2022, issue of Adweek magazine. Click here to subscribe.