Can Advertising Avoid Becoming Climate Enemy No. 2?

Marketers are increasingly under scrutiny for their work’s impact on global warming—and rightfully so

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It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning about for years in private.

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This story first appeared in the April 4, 2022, issue of Adweek magazine. Click here to subscribe.