Voice

Can Advertising Avoid Becoming Climate Enemy No. 2?

Marketers are increasingly under scrutiny for their work’s impact on global warming—and rightfully so

Piano with broken straps falling on a man running with money falling out of a briefcase — Oil, coal and gas companies are climate enemy No. 1, but the advertising industry isn’t far behind.Malte Mueller/Getty Images

April 3, 2022

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It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning about for years in private.

Solitaire Townsend

Solitaire Townsend is the co-founder and chief solutionist of Futerra—the first global agency to produce a Client Disclosure Report.

Voice

Can Advertising Avoid Becoming Climate Enemy No. 2?

Marketers are increasingly under scrutiny for their work’s impact on global warming—and rightfully so

Solitaire Townsend

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Solitaire Townsend