Black Women Influencers Were Being Left Out, so This Marketer Built an Agency for Them

How the founder and CEO of Black Girl Digital turned her personal passion into her professional purpose

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns—the typical white, thin determinants of beauty and success. But it wasn’t until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something about it. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 4, 2022, issue of Adweek magazine. Click here to subscribe.