Super Bowl 2020

How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple

Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.

Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings

While machine learning isn't at a place where it can run a campaign, it could potentially assist creatives.

How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad

How New York City defense attorney Will Binder became a copy writer for Wieden + Kennedy.

How Do Celebrities End Up in Super Bowl Ads?

Nabbing celebrities for Super Bowl ads involves analytics, negotiations and a strong backup plan or two.

Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message

Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech.

Editor’s Letter: Adweek Suits Up for the Super Bowl

With 30-second Super Bowl spots hitting $5.6 million this year, ads better be memorable. Adweek is ready for the annual brand bacchanal.

3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round

DTC brands with less resources are creating their own viral moments—with similar success.

Infographic: The Biggest Buzzwords Leading Up to the Super Bowl

Football fans express themselves online, according to Talkwalker.

Scoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Game

With a $5 million-plus investment at stake, brands and media buyers don't want to fumble.

A Politicized Super Bowl Means Opportunities for Brands

Imagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.