Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.
While machine learning isn't at a place where it can run a campaign, it could potentially assist creatives.
How New York City defense attorney Will Binder became a copy writer for Wieden + Kennedy.
Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech.
With 30-second Super Bowl spots hitting $5.6 million this year, ads better be memorable. Adweek is ready for the annual brand bacchanal.
DTC brands with less resources are creating their own viral moments—with similar success.
Football fans express themselves online, according to Talkwalker.
With a $5 million-plus investment at stake, brands and media buyers don't want to fumble.
Imagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.