Super Bowl 2020 The Big Game How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip. The Big Game Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings While machine learning isn't at a place where it can run a campaign, it could potentially assist creatives. Magazine How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad How New York City defense attorney Will Binder became a copy writer for Wieden + Kennedy. The Big Game How Do Celebrities End Up in Super Bowl Ads? Nabbing celebrities for Super Bowl ads involves analytics, negotiations and a strong backup plan or two. The Big Game Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech. The Big Game Editor’s Letter: Adweek Suits Up for the Super Bowl With 30-second Super Bowl spots hitting $5.6 million this year, ads better be memorable. Adweek is ready for the annual brand bacchanal. The Big Game 3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round DTC brands with less resources are creating their own viral moments—with similar success. The Big Game Infographic: The Biggest Buzzwords Leading Up to the Super Bowl Football fans express themselves online, according to Talkwalker. The Big Game Scoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Game With a $5 million-plus investment at stake, brands and media buyers don't want to fumble. The Big Game A Politicized Super Bowl Means Opportunities for Brands Imagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.