Behind the Scenes of Olay's Star-Studded, Space-Themed Super Bowl Spot With a 'Coded' Message

Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech

It was a beautiful day in Los Angeles, with temperatures in the mid-70s and the tops of palm trees dotting a cloudless sky. That California-in-December bliss, however, was nowhere to be found on Stage 1 at The Lot Studios, a film and TV production complex nestled in West Hollywood.

Click for more from this issue

This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.