3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round

It’s cheaper and still has a payoff

Brands will do anything to stand out, like direct-to-consumer sustainable cashmere company Naadam rolling out a campaign featuring goats having sex. Ads like these are vital for DTC brands, where every dollar has to work harder.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.