The Big Game

A Politicized Super Bowl Means Opportunities for Brands

Opinion: Products can be marketed in a way that alleviates potential political tensions

Two football helmets facing off with stars around them.
Brands can embrace election anxiety as a customer relationship management problem.ChefBoyRG
By Alex Rakestraw

January 26, 2020

The Super Bowl is more than snack stadiums and rating points. On the first Sunday in February, America’s largest television audience does something truly remarkable: Viewers look forward to watching ads.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.

Alex Rakestraw

Alex Rakestraw is a senior strategist at Deutsch New York.

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