A Politicized Super Bowl Means Opportunities for Brands

Opinion: Products can be marketed in a way that alleviates potential political tensions

The Super Bowl is more than snack stadiums and rating points. On the first Sunday in February, America’s largest television audience does something truly remarkable: Viewers look forward to watching ads.

Click for more from this issue

This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.