Voices of the Super Bowl

Guest opinion contributors share insights and advice around the Big Game

The Super Bowl is marketing’s biggest unofficial holiday—and for good reason. While there is no exact formula for what makes a Super Bowl ad a hit or miss, there are definitely things most major brands try to incorporate: cultural references, big-name celebrities and bonus points for making viewers laugh. At $5.6 million for a 30-second spot, it’s a lofty investment, but it’s one many brands have seen pay off.