The Super Bowl is marketing’s biggest unofficial holiday—and for good reason. While there is no exact formula for what makes a Super Bowl ad a hit or miss, there are definitely things most major brands try to incorporate: cultural references, big-name celebrities and bonus points for making viewers laugh. At $5.6 million for a 30-second spot, it’s a lofty investment, but it’s one many brands have seen pay off.
Voices of the Super Bowl
Guest opinion contributors share insights and advice around the Big Game
