Lisa Granatstein

Lisa Granatstein

Lisa Granatstein is editor, svp, programming at Adweek, where she oversees the editorial direction and integration of programming across the brand’s content and events platforms. Lisa also has covered the marketing, media and technology space at Mediaweek and Time magazine.

How Adweek Media Visionary Ellen DeGeneres Built a Media Empire

Authenticity and kindness are its cornerstones.

Editor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership

None of these talented Hot List honorees got where they are on their own steam. Today, Adweek and Adcolor are proudly announcing an extension of its longtime partnership, creating two new platforms for 2019 to further recognize and honor the accomplishments of diverse talent.

BlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and Needs

Global CMO Frank Cooper III breaks it down.

Why ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy

To achieve emotional connections, 'customer centricity,' explains Glen Hartman, head of Accenture Interactive, North America, should be at the heart of a marketer’s strategy.

How the Harlem Globetrotters Upped Its Game With Gen Z

Harlem Globetrotters are busy reimagining everything  from how they engage with fans to navigating an omnichannel approach to growing globally while at the same time preserving its beloved heritage.

How a Shot of Technology Helps Bring These Bacardi Brands Closer to Their Customers

Lee Applbaum, CMO of Patrón and Grey Goose, delves into the challenges and opportunities of marketing spirits in the digital age.

Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

The skiing champ reflects on life as an Olympian, both on and off the slopes.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars' Andrew Clarke doubles down on agility and the long game to produce Skittles' award-winning work with partner DDB

Q&A: How Adidas Originals Embraces Reinvention From the Inside Out

Alegra O’Hare discusses talent, audience targeting and sneaker heads.

Chef, Storyteller and TV Icon Anthony Bourdain Has Died at 61

CNN Parts Unknown host found dead in Strasbourg after taking his own life.