In the fifth installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, restaurant and retail marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the Chipotle’s Chris Brandt and Athleta’s Sheila Shekar Pollak as they share how their organizations are forging the way forward. Adweek Pro members, register below to attend the livestream. Not an Adweek Pro member? Take advantage of the special offer below and don’t miss this amazing video series.
Restaurants with Chipotle
When Chipotle launched in 1993, who knew assembly line burritos and salads would revolutionize fast casual dining. Its fresh, high-quality menu using an assembly line operating model was ground-breaking and highly successful. But like all brands, Chipotle endured challenges along the way, and perhaps are even more prepared than most in the food business to address Covid-19. Hear Chipotle Chief Marketing Officer Chris Brandt on the restaurant’s strategies for enhanced delivery, access and safety, building community, honoring healthcare heroes and the company’s reopening strategy.
Retail with Athleta
Two months into working from home and chances are you’re sporting some form of leisurewear. Purchased by Gap Inc. 12 years ago, premium performance apparel retailer Athleta has seen steady growth in recent years thanks to a wellness boom. Hear from Athleta Chief Marketing Officer Sheila Shekar Pollack on how Athleta got its groove, how it built a loyal community (and kept it connected amid this crisis), new summer “arrivals” and when and where stores are expected to reopen.