In the fourth installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, CPG and wellness marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the WW chief executive officer Mindy Grossman and PepsiCo’s chief marketing officer Greg Lyons to share how their organizations are forging the way forward. Adweek Pro Members, register below to attend the livestream. Not an Adweek Pro member? Take advantage of the special offer below and don’t miss this amazing video series.
Wellness with WW International
With WW International’s rebrand two years ago to more broadly reflect the wellness company’s efforts to help people lead healthier lives little did it know how prescient the move would be. Now, with a global pandemic turning businesses upside down, hear from chief executive officer Mindy Grossman on its transformation for the times and what it takes to keep its community members connected and engaged.
CPG with PepsiCo
Since becoming chief marketing officer of PepsiCo Beverages North America in 2017, Greg Lyons has made empathy imperative to how the organization approaches marketing, its people, and the business. In today’s current pandemic, empathy has never been more important. Lyons will share new research findings, discuss why brands without empathy won’t survive, and what this means for marketers in the new normal.