Why JLo's Star Won’t Stop Rising

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable

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Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. And she did it by staying true to herself. Adweek’s 2021 Brand Visionary has lived her life out loud and on her own terms, becoming one of the most recognizable women in the world.

“Jennifer is a natural artist, creator and founder who does a lot of things great,” notes longtime manager Benny Medina, CEO, The Medina Company.



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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.