A still of E.T. with two arrows pointed at Reese's Pieces.

A Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things First

Plus, the fastest growing brands.
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Peloton’s Ad Real Impact; Viacom and CBS Merge: Thursday’s First Things First

Plus, real or fake Hallmark holiday movies?

Apple’s Snowbrawl; Agency of the Decade: Wednesday’s First Things First

Plus, the creative leader of the decade.

Breaking Down Marketers’ Salaries; Super Bowl Tracker Returns: Tuesday’s First Things First

Plus, celebrating the work of our agencies of the year.
the wieden + kennedy team

Agency of the Year; Countdown to Christmas: Monday’s First Things First

Plus, ET reunites with Elliott.

Taco Bell Swag Shop; Gen Z Loves Cash: Wednesday’s First Things First

Plus, inside Joe Biden's OTT strategy.
Portrait of Ryan Reynolds with Mint Mobile mascot over his shoulder

Ryan Reynolds’ Latest Gig; The New CMO: Tuesday’s First Things First

Plus, how cable news is gearing up for 2020.
Popeyes' head of North American marketing, Bruno Cardinali, picking out a piece of chicken with tongs

Introducing Adweek 50; More Americans Buy DTC: Monday’s First Things First

Plus, a holiday delivery man from the future?

Victoria’s Secret Fashion Show Is No More; TikTok’s Influencer Strategy: Friday’s First Things First

Plus, the history of the Macy's Thanksgiving Day Parade.

What Marketers Get Paid; Should We Save Ghost Ads: Thursday’s First Things First

Plus, Ryan Reynolds creates advertising's version of Inception.