10 Toasty 4/20 Campaigns; The Ad Where Nothing Happens: Tuesday’s First Things First

Plus, Coca-Cola's big hire

Does a frayed world need more surprising twists?

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.