30 CMOs Taking Agility to the Next Level: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 30 Standout CMOs Who Have Perfected the Art of the Pivot The pandemic presented opportunities for some sectors and spelled disaster for others—but across the board, it was up to CMOs to navigate the uncharted marketing waters of business disruption, as well as consumers’ calls for representation and sustainability. Adweek's 2021 CMO Award winners were those whose innovation, creativity and strategic pivots allowed brands to forge ahead and positioned them for a better future. Among the winners, readers will find Peloton’s Dara Treseder, Sephora’s Deborah Yeh and DoorDash’s Kofi Amoo-Gottfried. The top awardee and the face of this week’s cover story is Chipotle CMO Chris Brandt, who supercharged the brand’s online channels and oversaw the creation of the first Chipotle Digital Kitchen. Find out how Brandt advanced diversity and inclusion for the brand, and meet all 30 awardees here. Also in our latest issue: In this Voice piece, CMO Award winner Marcel Marcondes of Anheuser-Busch explains how a WhatsApp message from FCB N.Y. co-CCO Gabriel Schmitt led to an innovative NBA courtside experience for Michelob Ultra fans.The hottest new skill for media executives: A strong grasp of cryptocurrency. But how will this pay off in the long run for the likes of Time, the New York Times and more?Fast food is all about convenience, but that often goes with a great deal of waste. Now, brands including Burger King, Starbucks and McDonald’s are looking toward reusable containers for a more sustainable future. Publicis Health Facing Lawsuit Over Role in Marketing OxyContin Publicis Health is facing heat in Massachusetts for its role in promoting Purdue Pharma’s OxyContin—and thereby contributing to the opioid epidemic in the state. Massachusetts Attorney General Maura Healey filed a suit accusing the agency of deceptive marketing that frames OxyContin and other opioids as a “responsible approach to pain management.” Publicis Health responded with a statement calling its work “completely lawful.” At Long Last, Clubhouse Comes to Android Social audio app Clubhouse, which had remained exclusively accessible only on iPhone since its start more than a year ago, will now become available to Android users. And the move may be none too soon, considering that the Clubhouse hype train looked to be slowing. Whether it’s Clubhouse that remains on top or not, the world of social audio has only just begun. Find out why the app’s popular format is set to become a multiplatform norm. Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since The client-agency relationship is often complicated, and enduring through a pandemic is another matter entirely. But Molson Coors CMO Michelle St. Jacques and DDB Worldwide chief creative officer Ari Weiss are a match made in heaven—and strengthened in Hell. The two work in constant communication and enjoy a dynamic that would be the envy of any marketing team. Find out how their visions and ambitions united, and how they work in tandem to make marketing magic. Briefly: Wieden + Kennedy’s Neil Christie to Depart After 17 YearsAuthentic Brands to Acquire Eddie BauerCriteo Is Testing Unified ID 2.0’s Single Sign-On SolutionBA Returns to Advertising as It Takes to the Skies Once AgainProfitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of AdaptabilitySnap’s Chief Business Officer Discusses Why AR Is the Future of MarketingTwitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere ‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women The Black Mother's Green Book calls on Black mothers in New York to review their prenatal and birth experiences to establish a directory. Black women often face medical racism during their prenatal and birthing experiences with doctors and hospitals. So, taking a leaf from Victor Hugo Green’s historic Green Book, this project aims to help Black mothers find the best care. More of the Latest: Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet DecidedSupergoop! Encourages Everyday Sunscreen Use With a Talk Show SpoofEd Sheeran Sponsors a Football Club and Promotes a Cryptic LogoHow a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical MusicSuperdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First WeeksBT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’

First Things First

30 CMOs Taking Agility to the Next Level: Monday’s First Things First

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30 Standout CMOs Who Have Perfected the Art of the Pivot

Jess Zafarris

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30 Standout CMOs Who Have Perfected the Art of the Pivot

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Jess Zafarris