From Awareness to Action, How Claudia Romo Edelman Is Helping to Change Hispanic Perceptions

As a seasoned purpose-driven marketer, Claudia Romo Edelman’s We Are All Human Foundation spent months pulling together the ambitious Hispanic Star campaign, celebrating the power of the U.S. Latino community and featuring a 1945 Spanish-language version of the Star-Spangled Banner that would debut on March 26 at Chicago’s White Sox Stadium in Chicago. But Covid-19 called for a change in plans. Hear how Edelman’s life and work experience, and the influential people in her life, prepared her to quickly pivot and address the pandemic’s economic impact in the Hispanic community.

@lgranatstein lisa.granatstein@adweek.com Lisa Granatstein is the Chief Content Officer at Adweek.