Editor’s Letter: Game Recognizes Game

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign

When the coronavirus shut the country down in March, it also halted professional sports. The NBA, NHL, MLB and others suspended their seasons. Top tennis tournaments, including the Miami Open and Wimbledon, were canceled, and the Olympic Games in Tokyo were paused until 2021. The implications were enormous for athletes, coaches, employees, fans and the bottom line. Everyone began to speculate about how games would be played in a post-pandemic world.

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This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.