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Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Ad Tech

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

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Soda Brands Are Moving Into the Niche Energy Drink Category

CPG

Coca-Cola and PepsiCo are establishing new energy drink products and partnerships.

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A Time Reporter Retrained Herself and Got an NBCUniversal Deal

Leadership & Talent

Lisa Takeuchi Cullen wrote her way from journalism into a TV career.

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Editor’s Letter: Game Recognizes Game

Sports Marketing

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign.

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The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

Sports Marketing

From donating millions of dollars in cash to producing PSAs and launching special programs.

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Challengers Are Filling Gaps and Creating Consumer Countercultures

Voice

Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.

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Infographic: Shopping for Flour? Sure, So Is the Rest of America

Data Points

People are shopping less, but buying more groceries—especially in the category of flour, mixes and more.

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Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Streaming & OTT

Subscription TV services offer generous free trials, hoping satisfied customers start paying up.