Editor’s Letter: Black Lives Matter Founders Are This Year’s Beacon Award Honorees

From hashtag activism to global movement

Alicia Garza, Opal Tometi and Patrisse Cullors
(L. to r.) Alicia Garza, Opal Tometi and Patrisse Cullors, founders of Black Lives Matter, are the honorees of this year's Beacon Award. Erik Carter for Adweek

There is perhaps no better example of a 21st century global movement than Black Lives Matter. What began in 2013 as a hashtag response to the shooting death in Florida of Trayvon Martin grew into a decentralized grassroots network whose mission was to protest against anti-Black racism and police violence.

This story first appeared in the Aug. 31, 2020, issue of Adweek magazine. Click here to subscribe.
@lgranatstein lisa.granatstein@adweek.com Lisa Granatstein is the Chief Content Officer at Adweek.