How Do Celebrities End Up in Super Bowl Ads?

Analytics, negotiations and a strong backup plan are critical

Each year, a host of celebrities take a break from their artistic endeavors to lend their talents to the likes of toothpaste, candy and potato chip brands, all in the name of football.

Click for more from this issue

This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.