Super Bowl 2020 Ad Tracker: All About the Big Game’s Commercials

A frequently updated roster of advertisers getting into the game

A football player with his hand out next to text that says
In-game inventory for Super Bowl 2020 sold out in November. Sources: NFL, Getty Images

With Super Bowl 54 approaching, it’s time to start keeping an eye on which brands are planning for the biggest advertising event of the year. Adweek’s Super Bowl 2020 Ad Tracker is a one-stop shop that provides updates as brands announce their plans for the game, release teasers and reveal their full spots. We are tracking all the national commercials—and some notable regional ad buys as well—that will be running in the game, which will air Feb. 2 on Fox.

@monicroqueta Mónica is a breaking news reporter at Adweek.
@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.