How the Revolutionary 'Cheese Food' Velveeta Became a Super Bowl Staple

The history behind its existence, and why it makes such a good dip

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Exactly six years ago, as football fans were gearing up for Super Bowl XLVIII, a minor crisis erupted in the shopping aisles of America. It began as a rumor, a suspected hoax, until Kraft Foods took to Facebook to confirm the worst in a Jan. 9 post: “As you have likely seen or heard by now, there is currently limited availability of some Velveeta products in many stores nationwide.”

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.

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